Sometime around the summer of 2002, I was working at AOL and started fucking around with AdWords to sell an info product that I had created. It was a lot easier back then to get paying customers to land on your page.
I was a big fan of the Keyword Planner tool in Google Adwords, and I still use it now and then. I'm not going to bullshit you and pretent that I know what's happening with Keyword Planner, but it doesn't seem to be as good as it once was. Sure, Google owns the data we are all looking for, but they are also using it in Adwords (Google Ads) to get people to place and optimize ads.
Moz is another killer tool that I use on a regular basis, but I hate paying the monthly nut. So I use the free version these days and am restricted to 10 searches a month. Still great data and I love Moz.
Other tools are insanely expensive, and as a one man marketing shop I hate to drop the equivalent on a 911 lease payment to do keyword research when I'm not really sure the data is all that good.
So I started building my own database of keywords and search volume, and decided to make it available to anyone that wants to use it. I update the search volume when I can, but even a little out of date, it still provides you with a decent idea of how popular certain keywords are.
Filter the massive NicheHQ dataset by search volume to identify an interesting niche. We work behind the scenes to introduce you to relevant affiliate programs. Riches are in the niches, bro.
You wake up in the middle of the night with a killer idea for a new product. Before you sit down and start creating, hit NicheHQ to find out search volume for your target keywords.
I suffer from the "shiny key syndrome" and will jump at things that seem like a good idea. I'll spend a week or two putting togehter a site, developing a product, helping kick a service into gear, or whatever, only to find out that only a handfull of people are interested. Blah, well that sucks. Wasted time, enery, and money totally sucks. Validation is the key to not pissing away your resources. Give the people what they want - and this often is something involving the Big Three: Health, Wealth, and Sex.
NicheHQ is an awesome resource for brainstorming your next blog post. Staring at a blank page and blinking cursor sucks, particularly when your brain is fried and the deadline is looming.
As content creators, we've all been there. Taken on more work that we should have, deadlines stacked on top of each other, demanding clients, demanding life, etc.
Brain is fried, no idea's, or all of our ideas are too similar. We head to our favorite blogs, TV shows, and music for inspiration. Nothing.
NicheHQ can pull you through. Just start puching some ideas, keywords, or whatever into the search box to see what filters. We don't track or limit your daily searches, just go for it.